Aqara: Smart homes don’t need entrances, thousands of people and thousands of faces are the future of the whole house’s intelligence
Since Google acquired the smart home company Nest for US$3.2 billion, the smart home market has been pushed to a new round of development climax by the capital market. In the Chinese market, smart homes have also achieved comprehensive and rapid development. According to IDC data, the scale of China's smart home equipment market was only 114 million units in 2017; it increased to 156 million units in 2018; it exceeded the 200 million mark in 2019, Reaching 208 million units; affected by the new crown pneumonia in 2020, only 200 million units will be shipped. However, with the control of the epidemic in China, IDC expects that in 2021 China's smart home market shipments will increase by 26.7% year-on-year, approaching 260 million units.
In the face of such a huge market, smart home companies continue to dig deeper into user needs and increase the research and development of artificial intelligence, cloud computing, big data, and other technologies, so as to achieve a better market layout.
A smart home does not require entrance
In this process, the home "entrance" has become the most fierce competition point: Amazon, Alibaba, Baidu, and other companies have created entrances with voice systems as the core; mobile phone companies such as Huawei and OPPO have built smartphones and routers. , Smart TV is the core entrance; traditional smart home companies are more inclined to build a home entrance with gateways or routers as the core. In addition, more and more companies are also participating in the construction of smart homes across borders to create so-called smart home entrances.
And these single "ports" thinking, seemingly convenient, actually bind the user's interaction habits and make the originally simple things more complicated. Do users really need these so-called "entrances"?
Regarding this issue, Lumi Lianchuang Chairman and CEO You Yanyun said at the Aqara press conference on May 25, “Smart homes do not need entrances. The real whole-house intelligence is to do what you don’t want to do, you can’t do it. , Guess what you want to do'."
Thousands of people are the real "intelligence"
What is intelligence? This is a question worth exploring for the smart home industry.
In the smart home industry, the term "smart" has changed with the development of technology: the original "smart" is a single conditioned reflex behavior; in the era of mobile networks, "smart" is the ability to control products through mobile phones; In the era of the Internet of Things, "smart" means that the home system perceives and analyzes the user's living habits and preferences on its own, so as to actively create a healthy and comfortable living environment for the user.
This is where the intelligent system of the whole house is different in the era of the Internet of Things-thousands of people and thousands of faces, providing users with a senseless and comfortable home environment. Only by meeting the specific needs of different users can it be called a true "whole house intelligence".
And Aqara, a self-owned brand of Lumi Lianchuang, is a leader among smart companies in the whole house. Aqara, as its own brand under Lumi Lianchuang, was introduced to the market in 2016. The birth of Aqara inherited the DNA of Lvmi Lianchuang in the smart home industry-Lvmi Lianchuang was established in 2009 and entered the smart home field in 2014. In 2015, it joined Xiaomi Group to create the "Xiaomi Smart Home" set, Successfully promoted Xiaomi's entry into the smart home field, and provided a solid foundation for Xiaomi's future AIoT consumer business development.
Why can Aqara achieve true whole-house intelligence? At the Aqara press conference on May 25, Aqara formally answered this question.
"To do well in the experience of thousands of people, we must understand the needs of people of thousands of people. The need to be perceived as the basis for realizing the intelligent experience of the whole house of people of thousands of people." Lumi Lianchuang Chairman and CEO You Yanyun released Said at the meeting and released a variety of products for the specific needs of users, as well as a "black technology" that can be separated from the Internet.
1. Aqara P series sensor
To achieve whole-house intelligence, sensors are one of the indispensable devices.
Relying on years of technical accumulation, Aqara has created a variety of sensors for personnel, immersion, temperature, and humidity, and light detection. These sensors have won many international awards and are also beautiful in appearance, small in size, and low in power consumption.
At this press conference, Aqara continued to add three P series sensors to the sensor family, namely door and window P1, temperature and humidity P1, and human body P1 sensors. This series of sensors not only continues the three characteristics of previous sensors but also achieves an ultra-long battery life of 5 years in terms of power consumption.
In addition, Aqara will continue to explore more sensor application environments in the future to provide users with more convenience.
2. Millimeter-wave radar
Milliwave radar was first used in the military industry, but with the development and popularization of technology, millimeter-wave radar has been applied to assisted driving in automobiles. And this time, Aqara will apply millimeter-wave radar to the smart home market for the first time.
Millimeter-wave radar has the advantages of high accuracy, strong anti-interference, strong penetration, and long measuring distance. It can easily penetrate fog, dust, plastic, and other objects without affecting the accuracy due to the environment. In the smart home scene, millimeter-wave radar can achieve accurate detection and positioning of vital signs, solve the pain points of static body identification, distance and direction cannot be identified, save energy use efficiency, and improve the use of scene experience. Household.
In addition, millimeter-wave radar can also be used in a variety of scenarios such as spatial positioning, moving direction, and distance changes. Aqara will also further explore its applications.
3. Stable and reliable Zigbee
A stable network connection is a foundation to ensure the stable operation of various devices in the smart home. However, the current network connection method on the market is still based on WiFi. Although it has the advantage of convenient connection, WiFi does not have a large number of devices to interconnect at the same time.
In view of a large number of smart home devices and the small amount of data transmission, Zigbee has become the best wireless communication protocol-Zigbee has the characteristics of strong assembly capabilities, low transformation costs, high stability, ultra-low power consumption, high security, and privacy, etc. . Based on this, Lumi Lianchuang has insisted on adopting Zigbee as the wireless communication standard since its establishment, and has actively participated in the development and standard formulation of Zigbee. You Yanjun, chairman and CEO of Lumi Lianchuang, is also the promoter of the Zigbee China Alliance.
4. Circumference technology
However, even the most stable network connection cannot avoid the problem of network failure, and once the smart home system encounters a network failure problem, it will fail completely, causing the smart home system to become a decoration.
In order to resist this kind of problem, Aqara released the black technology of "Normal Technology". "Normal Technology" can localize the networking of the network so that the automatic and normal operation between devices can be performed without the network influences. Even if the connection between the gateways is interrupted, a proxy node can be created to allow the automation of devices to operate normally.
No sense is the best intelligence
The current era of consumption is "a thousand people with many faces". With the analysis and insight of big data, users' needs for experience and scenarios can be presented with more accurate data. The same is true in the smart home industry, as You Yanyun said at the press conference: “For Aqara, a thousand-thousand-thousand-thousand experience is the only pursuit.”
For Aqara, the role of smart home in the family is not a "servant", but a "housekeeper" who understands you-it only takes one action and one look to understand the user and realize the role positioning of moisturizing things silently, Customize the private smart home scene for each user.
In the future, Aqara will continue to deepen user needs, unlock multiple home scenarios, and make family life smarter!